In light of American Apparel’s financial troubles, we gathered up 20 controversial ads which boosted the brand’s notoriety from famous to infamous.. The Cult of American Apparel , which premiered on July 1, peels back the spandex to reveal the rise, fall and fallout of the brand that made basics sexy and controversy its signature.
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How American Apparel Captured a Moment in Fashion—and Created the Indie Sleaze Aesthetic Netflix’s ‘Trainwreck: The Cult of American Apparel’ traces the brand’s rise and fall. ‘InStyle’ takes a.. American Apparel was undoubtedly one of the retail industry’s golden children during its heyday. At its peak, the company had more than 250 American Apparel stores worldwide, with an estimated worth of $630 million. However, according to Glossy, the brand began experiencing issues with its CEO and eventually, its finances.
